Amazon Great Indian Festival 2026 Reloaded is LIVE now – Amazon announced a second wave of festive deals starting midnight of Oct 21, 2026. The Reloaded phase runs till Oct 27, 2026 (11:59 PM) alongside Flipkart Big Shopping Utsav, bringing new bank offers and fresh discounts across mobiles, electronics, TVs, fashion and home. If you are looking for Flipkart Big Shopping Utsav offers, check that too.
Last Updated: Oct 25, 2026 – 8:00 PM IST – Live Verified from Amazon Official Newsroom
Unlike the opening wave (Oct 8 onwards with SBI offer), Reloaded phase is powered by Axis Bank & ICICI Bank as confirmed by Amazon’s official newsroom post on Oct 20, 2026.
Amazon Great Indian Festival 2026: Complete Timeline (Verified)
| Phase | Dates (2026) | Bank Offer | Status |
|---|---|---|---|
| Early Deals | Sep 25 – Oct 7 | SBI 10% Preview | Ended |
| Main Sale | Oct 8 – Oct 20 | SBI 10% Instant | Ended |
| Reloaded Sale | Oct 21 – Oct 27 | Axis & ICICI 10% + SBI 10% on Mobiles | LIVE NOW |
Bank Offers in Reloaded Phase (Oct 21-27) – LIVE Verified
- 10% Instant Discount on Axis Bank Credit Cards & Credit Card EMI – Min ₹4,990 for Mobiles, ₹2,490 for others. Max ₹9,750 per transaction (₹1,750 Base + ₹7,750 Bonus). Max per card ₹11,250. Base refreshes on Oct 24.
- 10% Instant Discount on ICICI Bank Credit Cards & EMI – Same terms as Axis. Valid till Oct 27 midnight.
- 10% Instant on SBI Cards on Smartphone Deals Only – Continues from main sale for mobiles.
- Amazon Pay ICICI Card: Extra 5% Cashback OVER Bank Discount – Prime 5% Unlimited, Non-Prime 3%. On EMI 10% OFF. Stackable with Axis offer.
- Amazon Pay Later: 10% Cashback + No Cost EMI in 3 installments above ₹1,500.
- Prime Extra: ₹250 extra cashback + Prime-only coupons.
Top Deals LIVE in Reloaded Sale (Oct 25 Price Check)
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1. Mobiles – Up to 40% OFF
- Samsung Galaxy Z Fold 8: Listed ₹1,79,999 → Direct ₹5,000 off → ₹1,74,999 → Axis/ICICI ₹7,750 off → Effective ₹1,67,249
- iPhone 16: ₹69,999 after bank offers – Still live in Reloaded
- Samsung Galaxy S25 Ultra: From ₹84,999
- iQOO Z11 5G: ₹39,999 – New launch deal
2. Electronics – Up to 80% OFF
- Mac Mini M6: ₹94,400, iPad Air M4: ₹67,999
- Fire TV Stick: HD ₹2,999, 4K Select ₹3,999, 4K Plus ₹5,499
- Laptops: Up to 40% off on Intel Core Ultra
3. TVs & Appliances – Up to 65% OFF
- TCL 65″ QD-Mini LED: ₹63,999, Xiaomi 55″ QLED: ₹29,999
- Amazon Now: Up to 50% off groceries in 120+ cities – Delivered in minutes
Amazon vs Flipkart – Where to Buy Today?
| Product | Amazon Reloaded | Flipkart Big Shopping Utsav | Better Deal? |
|---|---|---|---|
| Mobiles | Axis/ICICI 10% + Extra 5% cashback | HDFC 10% up to ₹56k per card | Amazon for Fold, Flipkart for iPhone 17 |
| TVs | Up to 65% OFF | LG 43″ ₹29,244 | Compare both |
| Fashion | Up to 70% OFF | 50-70% OFF | Flipkart/Myntra |
How to Get Maximum Discount – Pro Tips
- Don’t cross bank cap: Cap is ₹9,750 per order. Split orders if cart > ₹90k.
- Refresh on Oct 24: Base offer resets – Buy one before Oct 24, second after to get 10% twice.
- Check offer strip at checkout: Always see discount applied before paying.
- Prime free trial: Take 30-day trial for ₹250 extra + Tick Tock deals.
Source: Verified from Amazon Official Newsroom (aboutamazon.in/news, Oct 20, 2026), DesiDime T&C page (Offer period Oct 21-27, Max ₹9,750 per order). Prices checked Oct 25, 8 PM IST. Offers change fast – Check Amazon app checkout page for live discount strip.